Sports Services & Consultancy

Welcome to SPORT EXCELERATE, where passion meets professionalism. 

Founded by sports specialist Juan Carlos Holgado, we offer expert advisory services for individuals, teams, federations, and organizations aiming to enhance performance and reaching their objectives.

We understand the challenges in sports and provide strategic planning, performance analysis, and personalized coaching to optimize potential and foster growth. 

Every client benefits from Juan Carlos's personalized approach, be it through development programs, coaching, performance evaluation, event planning, or sports management strategies.

Unlock your potential and elevate your impact with Sport Excelerate.

Our Values
PASSION   Driven by a passion for sports and a dedication to improving performance across all levels.

PROFESSIONALISM  Providing our clients with expert guidance and unwavering support.

INTEGRITY  Operating honestly and transparently in all our interactions.

INNOVATION  Embracing innovative concepts to improve client support.

EXCELLENCE  Strive for the highest standards in our services.

PERSONALIZATION  Tailoring our approach to meet each client's needs.

DILIGENCE  Careful and persistent effort to provide the best possible service and experience.

Services

Sports Consultancy

Our Sports Consultancy service offers support in areas such as talent scouting, athlete and/or sport federations development, event management, helping clients navigate the competitive world of sports.

Event Planning & Operations

The Event Planning & Operations service offers overall event management, from concept development to execution, to ensure a seamless and successful event.

Archery Development Strategic planning

Our Archery Development Strategic Planning service provides a comprehensive plan tailored to your organization's specific needs, ensuring the growth and success of your archery program.

Archery Coaches Education

Tailoring coaches education plans and strategies, structure and deliver coaches education via seminars, workshops and mentoring services.

Keynote speaker

Olympic Champion and archery expert Juan Carlos Holgado delivers tailor-made speeches on Leadership, Events, and Coaching for diverse audiences. With his energetic personality, he captivates listeners by sharing insights and anecdotes from his 30+ years of experience in sports. (CLICK ON IMAGE to go to JCH's WEBSITE)

JC's background

1

Technical Direction

Technical Director Spanish Archery Federation / Extremadura General Director of Sport Advisor

2

Sport Development Strategy, Planing & Programing

FISU Sports Director / Archery Development Expert / International Archery Development Foundation Director

3

Events Management & Operations

Archery acting Competition Manager Athens 2004 Olympic & Paralympic Games / World Archery Events Director / Archery Technical Delegate for Beijing 2008, London 2012 and Rio 2016 Olympic Games / FISU Sports Director in 2 World University Games

4

Sport Facilities' Direction

World Archery Excellence Centre Director / Centro de Tecnificacion de Tiro con Arco de Madrid

5

Sports Direction

FISU Sports Director

6

Knowledge Sharing & Education

FITA Coaches Committee Chairman / Archery expert on coaching, coaches education, development and high performance programs / Leadership & motivational speaches in IMD programs

Testimonials

 “I was delighted to have Juan Carlos Holgado on my sports team at ATHOC 2004. During his two years in Greece, I witnessed how he trained his team and volunteers while creating a positive atmosphere and demonstrating remarkable resilience under pressure. His leadership inspired others, and his creativity and empathy fostered a joyful environment. Juan Carlos's knowledge of event operations, commitment to duties, and energy were crucial to the success of the outstanding archery competition at the Athens 2004 Olympic and Paralympic Games. I genuinely appreciate his invaluable contributions.” 

Makis Asimakopoulos, Ph.D.: Director of the International Olympic Academy / Sports Director of the 'Athens 2004' Olympic & Paralympic Games (2000-2004)
     

 Juan Carlos's commitment and dedication during the preparation of our coaches, athletes and technical staff for Paris 2024 Olympic Games was remarkable. We greatly value his knowledge, passion and patience when working with our coaches, athletes, and staff. We thank JC for truly believing in Colombian sporting talent and for always teaching us how to give our best. Without his support, our success would not have been possible. 

Maria Emma Gaviria: President of the Colombian Archery Association

 “We are genuinely grateful for Juan Carlos Holgado's collaboration and services to BORNAN. His ability to focus on problem solving and his attention to detail have brought significant value to the projects he has been involved in. Juan Carlos stands out for his capacity to solve challenges, for his professionalism and honesty. He consistently delivers results beyond what we expected. Our clients and team members greatly value his contributions, and we look forward to more opportunities to work together.” 

Eva María CORDOBA: Founder & CEO Bornan Sports Technology

 I’ve known Juan Carlos for over a decade. His deep understanding, strategic insights and dedication to the sport of Archery, combined with a hands on approach is quite remarkable. I was most impressed with his friendly nature and ability to motivate and inspire people he works with. I highly recommend his services to anyone seeking professional sports management and consultancy support. 

Anil KAMINENI: Former Secretary General, Archery Association of India / Former Vice President, World Archery Asia.

 “In a changing world, Juan Carlos’ teachings and keynote speeches share exactly the messages needed to support people to step into their own agency and empowerment. His inspiring stories, both as an athlete and in events management, provide powerful parallels for executives and companies. And his archery workshops enable leaders to experience what it is to manage state for high performance. At IMD, we feel privileged to work with Juan Carlos to bring many of our core leadership messages to life for our clients.” 

Rev. Dr. Susan Goldsworthy OLY: IMD Affiliate Professor, Leadership, Communications & Organizational Change / Award-winning author & Olympic Finalist
  

Contact


 info@sportexcelerate.com

  • Avenue Gratta-Paille 13, 1018 Lausanne, Switzerland
  •  Mon-Fri - 09:00-17:00